Reveal all organic keywords driving traffic to any website or competitor. View positions, search volume, CPC, search intent, and KD with zero sign-up required.
An Organic Keywords Checker is an advanced SEO tool designed to scan, audit, and analyze the organic search query rankings of any domain or specific URL. Powered directly by live Semrush search engine databases, this tool identifies which search terms are successfully driving organic traffic from search engines to a website's landing pages.
By reverse-engineering competitor ranking profiles, you gain direct access to their search metrics. Instead of guessing what content to write, you can immediately identify which exact search queries are delivering the most valuable clicks to other sites in your niche.
Uncovering competitor traffic and finding low-hanging search opportunities is simple:
• Step 1: Enter the Target Domain — Type a competitor's domain name (e.g. streamable.com or toolxox.com) into the search bar above. You can check root domains, subdomains, or exact landing pages.
• Step 2: Select Your Target Region — Choose the corresponding country database from the dropdown list. Since rankings differ significantly by region, auditing the specific country where your target audience resides is critical.
• Step 3: Analyze the Keyword Table — Once results load, sort the columns by Volume to see high-traffic queries, or sort by Difficulty (KD) to find easy-to-rank opportunities.
• Step 4: Audit Landing Pages — Click on the ranking URLs to inspect the exact structure, word counts, and search media layout of your competitor's page to build a better version.
Search intent represents the primary goal of the user when entering a query into a search engine. Organizing your content strategy around specific intents is critical for securing top ranks:
• I - Informational: The user is seeking knowledge, answers to quick questions, or step-by-step guides (e.g., "how does streamable work"). Target these with detailed blog posts, wiki pages, and FAQ accordions.
• N - Navigational: The user wants to locate a specific brand website, portal, or log-in page (e.g., "streamable login"). Optimizing for navigational intent ensures customers find your official channels immediately.
• C - Commercial: The user is investigating brands, products, or service providers to make a decision in the future (e.g., "best video sharing sites"). Target these with comparison guides, lists, and review roundups.
• T - Transactional: The user is ready to make a purchase, sign up, or complete a conversion task immediately (e.g., "streamable pro coupon"). Optimize your landing pages with call-to-actions, pricing tables, and checkout flows to target these.
Keyword Difficulty (KD%) measures how hard it would be to rank a new page in Google's top 10 organic positions for a specific keyword. Understanding these tiers helps you filter out unattainable terms:
• 0–14% (Very Easy): The best targets for brand new websites. You can often rank for these queries with basic, well-written content and zero backlink building.
• 15–29% (Easy): Highly realistic opportunities. You can rank in the top 10 by writing thorough content and securing a few relevant internal links.
• 30–49% (Possible): Requires decent content depth and moderate page authority. Optimizing your header structure and getting natural external links will improve rankings.
• 50–69% (Difficult): Highly competitive queries. Your domain needs established topical authority, well-optimized structured data, and several strong backlinks to compete.
• 70–84% (Hard): Requires significant link building campaigns, extensive anchor text planning, and premium domain authority.
• 85–100% (Very Hard): Dominated by giant brands, Wikipedia, and national news networks. Requires massive budgets and long-term marketing efforts.
SERP Features are non-traditional organic elements on a Google results page that provide immediate answers or rich media. Capturing these features can drive immense click-through rates:
• Featured Snippets: A summarized box of text appearing at position zero. Secure this by answering queries concisely in the first paragraph of your page.
• Sitelinks: A group of sub-links displaying under your main search result. Secure this with clean site hierarchy and descriptive internal anchor text.
• People Also Ask (PAA): A dropdown box of related questions. Target these by adding structured FAQ schemas to your landing pages.
• Local Pack: A map displaying local business listings. Optimize your Google Business Profile (GBP) and local citations to appear here.
• Video Link / Image Pack: Thumbnail previews displaying in search. Use image alt text, descriptive file names, and Video Object schemas.
Q: How accurate is this keyword ranking data?
A: The keyword metrics are powered by the Semrush API, which parses billions of search engine results pages. However, because rankings change constantly due to personalization, device, and location search patterns, some differences compared to your live search console are normal.
Q: How do I filter out keywords that are too hard?
A: Once your results load, you can click on the "Difficulty (KD)" header cell to sort the keywords. This groups all easy (green) keywords together, helping you quickly identify attainable terms.
Q: Can I download the keywords list?
A: Yes! You can easily highlight the entire keywords table, copy it, and paste it directly into Microsoft Excel, Google Sheets, or any CSV text editor for further analysis.
Q: Why does a query show 'New' under the position change?
A: A 'New' badge indicates that the domain has recently entered the top 100 ranking results for that keyword since the previous database index crawl.
Q: What does the CPC estimation mean?
A: Cost Per Click (CPC) estimates how much advertisers pay on Google Ads (AdWords) for a single click on that query. High CPC keywords indicate commercial value, making them excellent topics for affiliate blogs.